Application
This unit of competency describes the skills and knowledge to analyse international markets for seafood products. It includes the ability to conduct a supply chain analysis, research existing and potential new market opportunities, interpret international data and product specifications, and record and present findings.
The unit applies to individuals who undertake international market analysis for seafood cooperatives, wholesale or retail outlets in establishing new international seafood buyers.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
Elements | Performance Criteria |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Analyse existing international markets | 1.1 Develop standardised criteria for evaluating international markets 1.2 Identify existing international markets for similar seafood products 1.3 Document a supply chain analysis of existing international markets in accordance with workplace procedures |
2. Identify new potential international markets | 2.1 List potential international markets for seafood products 2.2 Source market information from a range of relevant data 2.3 Determine potential product specifications for each market using appropriate product specifications 2.4 Undertake a supply chain analysis for identified potential markets 2.5 Document logistics, regulatory costs and requirements from source and target countries in the required format 2.6 Communicate with buyers to confirm product interest and intent |
3. Record, analyse and present relevant data | 3.1 Present data gathered from market information and supply chain analysis 3.2 Analyse relevant data against standardised criteria using appropriate technology 3.3 Present markets with the highest potential to key stakeholders |
Foundation Skills
This section describes those language, literacy, numeracy and employment skills that are essential for performance in this unit of competency but are not explicit in the performance criteria.
Skill | Description |
Numeracy | Calculates and estimates market characteristics from numerical data and statistical information |
Reading | Accesses sources of market information |
Writing | Records and synthesises relevant data into appropriate formats |
Interact with others | Selects and uses appropriate vocabulary, conventions and protocols, including technical language, in interactions with buyers Adapts communication style and content, including personal, social and cultural factors, to build rapport with buyers |
Get the work done | Plans, monitors and manages relatively complex, routine and non-routine tasks, making adjustments as necessary Uses computer technologies to analyse market and research data |
Sectors
Seafood Industry Sales and Distribution (SAD)